Marketing Manager Job Posting

Are you a creative professional that believes that art education is integral to a child’s development and learning? Do you have the skills to contribute to a mission-driven organization that is primed for growth and expansion? Art in Action has an open position that can help move the organization forward in its quest to empower children through art.

The Marketing Manager will maintain and enhance the Art in Action brand. This role is responsible for customer messaging, digital marketing and online community presence, and developing collateral content. The Marketing Manager reports directly to the Executive Director and works closely with the Business Development and Fundraising Development teams to support organizational mission and goals.

Marketing Responsibilities (90%):

  • Coordinate with internal and external partners to research, write, edit and distribute content for publications and digital communications
  • Create communication pieces to effectively promote the organization, including graphics, brochures, fact sheets, reports, presentations, or other promotional products
  • Coordinate media relations, producing press releases, alerts, editorial and events
  • Maintain a marketing communications schedule according to organizational priorities
  • Ensure that messages are supportive of and consistent with marketing strategy
  • Create tracking systems for marketing campaigns, online and social media activities
  • Analyze marketing metrics and demographic data
  • Produce periodic reports for key stakeholders
  • Manage social media channels, including community management, scheduling posts, sourcing and creating content, and collecting media
  • Maintain website content through a content management system, manage Google AdWords account and marketing automation system, workflow, database, email templates, and landing pages
  • Manage digital marketing efforts such as optimizing website functioning and SEO, social media activities, and content
  • Assist in departmental and campaign budgeting, researching vendors, requesting estimates
  • Represent organization at external events or as assigned by the Executive Director
  • Collaborate with staff to support company objectives and mission

Sales Responsibilities (10%):

  • Procure new sales leads, including researching and developing lead gen, managing outreach lists, and engaging outreach through outbound marketing campaigns
  • Work in collaboration with the Executive Director, Finance Director, Business Development Director, and Development Manager to address marketing needs and priorities, while recommending new opportunities and paths forward

Skills:

  • Excellent writing and editing skills
  • Excellent communication and interpersonal skills
  • Understanding of marketing and social media best practices
  • Highly organized, ability to multitask and work quickly
  • Ability to work independently
  • Strong attention to detail, and aesthetic eye
  • Skilled at problem-solving and analytical thinking
  • Ability to manage multiple projects, deadlines and vendors
  • Team player with collaborative, proactive, can-do attitude

Requirements:

  • Bachelor’s Degree in Marketing or Journalism preferred
  • Professional marketing experience, including social media
  • Proficiency in Adobe Creative Suite, HTML, CSS, WordPress, and Microsoft Office
  • Proficiency with social media channels – Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc.
  • Ability to work under pressure and tight deadlines

Physical Requirements:

Sedentary work. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Compensation:

FLSA Status: Full-time, Exempt
Salary is competitive and will commensurate with experience.
All full-time employees receive medical, dental, vision insurance benefits.
The organization recognizes 11 paid holidays annually.

To Apply:

Use subject line: Marketing Manager. Send to James Pantig, james@artinaction.org

Email your resume with cover letter describing:
1) Your interest in the role and Art in Action;
2) Your previous marketing experience; and
3) Links to any relevant social media projects.